Software

How to Hire React Native Developers Who Can Actually Ship (Not Just Pass a Coding Test)
- Larry Brooks
- Strategy, Software
- 29 Jun, 2026
A candidate aced our JavaScript assessment. Perfect score on algorithms. Clean React component design. Strong TypeScript. We hired them. Three months later, they could not debug a native crash, had n
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The React Native Animation Performance Secret: Why Your Animations Jank and How Reanimated 3 Fixes It
- Larry Brooks
- Software, Technology
- 25 Jun, 2026
Your list scrolls smoothly — until a background API call completes and triggers a state update. Suddenly, the scroll animation drops from 60fps to 23fps for 200 milliseconds. Your users feel it. Your
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React Native New Architecture in 2026: Is It Finally Ready for Production?
- Larry Brooks
- Software, Technology
- 22 Jun, 2026
React Native's New Architecture — Fabric renderer, TurboModules, JSI, and Codegen — has been in development since 2018. For years, the community response was justified skepticism: impressive benchmar
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We Shipped a React Native App to 1.2 Million Users. Here Are the 7 Things We Wish We Knew on Day One.
- Larry Brooks
- Software, Strategy
- 18 Jun, 2026
At 1,000 users, React Native felt effortless. At 100,000 users, cracks appeared. At 1.2 million users, everything we assumed about mobile development was tested. Seven lessons stood out — each one le
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Your React Native App Has a Memory Leak. Here's How to Find It in 15 Minutes.
- Larry Brooks
- Software, Technology
- 15 Jun, 2026
Your app works perfectly for the first 10 minutes. Then it starts dropping frames. Then animations stutter. Then it crashes. The crash report says "out of memory" but your code does not load large da
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How to Build Native Modules in React Native Without Losing Your Mind (A Step-by-Step Guide)
- Larry Brooks
- Software, Technology
- 11 Jun, 2026
You need a feature that requires native platform access. You search npm. Nothing exists, or what exists is unmaintained, two major versions behind, and last updated 18 months ago. You need to write a
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The Hermes Engine Migration Nobody Tells You About: 3 Breaking Changes That Will Crash Your App
- Larry Brooks
- Software, Technology
- 08 Jun, 2026
Hermes reduces React Native app startup time by 30-50% and memory usage by 20-30%. Those numbers are real. What the migration guides do not emphasize is that Hermes implements a different JavaScript
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React Native vs. Flutter in 2026: The Honest Comparison Nobody Wants to Publish
- Larry Brooks
- Software, Strategy
- 04 Jun, 2026
We have shipped production apps in both React Native and Flutter. We have strong opinions about each. And most published comparisons are useless because they are written by advocates, not practitione
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Our React Native CI/CD Pipeline Deploys to Both App Stores in 18 Minutes. Here's Every Step.
- Larry Brooks
- Software, Technology
- 01 Jun, 2026
Every Thursday, our lead mobile developer spent 3 hours building, signing, and submitting our React Native app to the App Store and Play Store. That is 156 hours per year — nearly a full month of eng
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Stop Using Redux in React Native. Here's What Replaced It (and Why Your Team Will Ship Faster)
- Larry Brooks
- Software, Technology
- 28 May, 2026
Our React Native app had 4,200 lines of Redux code: actions, reducers, selectors, middleware, thunks, and the type definitions connecting them all. We migrated to Zustand and React Query in two weeks
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React Native Offline-First Architecture: The Pattern That Saved Our App When 38% of Users Had Unreliable Connections
- Larry Brooks
- Software, Technology
- 24 May, 2026
Our analytics showed 38% of active users experienced connectivity interruptions during typical sessions. Our app handled this by showing a spinner and waiting. Users handled this by closing the app a
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How We Scaled a React Native Codebase to 200,000 Lines Without Losing Developer Velocity
- Larry Brooks
- Software, Strategy
- 21 May, 2026
At 20,000 lines, our React Native app was a joy to work on. At 80,000 lines, builds took 4 minutes and developers stepped on each other's changes daily. At 120,000 lines, we stopped and restructured.
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The React Native Debugging Technique That Senior Engineers Use (and Tutorials Never Teach)
- Larry Brooks
- Software, Technology
- 17 May, 2026
A junior developer on our team spent two days debugging a crash that only occurred on Android 12 devices when the app returned from background after more than 30 minutes. Console.log showed nothing.
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Expo or Bare Workflow? The Decision That Silently Determines Your React Native App's Ceiling
- Larry Brooks
- Software, Strategy
- 14 May, 2026
A startup CTO chose Expo because it promised faster development. Eight months later, his team spent three weeks ejecting to bare workflow because a critical feature required a native module Expo did
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Why We Rewrote Our React Native Bridge Layer and Cut App Startup Time by 62%
- Larry Brooks
- Software, Technology
- 10 May, 2026
Our React Native app took 4.1 seconds to cold start on a mid-range Android device. Users were abandoning before the first screen rendered. The culprit was not our JavaScript bundle. It was the bridge
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The 90-Day AI Agent Deployment Playbook That Actually Works
- Larry Brooks
- AI Automation, Software
- 07 May, 2026
Twelve months is too long to deploy your first AI agent. Two weeks is too fast to deploy one that works. The organizations getting the best results operate on a 90-day cycle: define, build, deploy, a
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We Tested 7 AI Agent Platforms. Only 2 Were Ready for Production.
- Larry Brooks
- Software, Technology
- 20 Apr, 2026
Every AI agent platform promises the same thing: build powerful agents without the complexity. Deploy in hours, not months. Enterprise-ready out of the box. We tested seven of them against real produ
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How to Build an AI Agent That Actually Does What You Need (Not What the Demo Showed)
- Larry Brooks
- Software, AI Automation
- 30 Mar, 2026
Every AI agent demo looks like magic. The agent answers complex questions, navigates multiple systems, and produces perfect results in 30 seconds. The audience applauds. The budget gets approved. Si
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Can an AI Agent Replace Your Customer Service Team? (The Honest Answer)
- Larry Brooks
- AI Automation, Software
- 23 Mar, 2026
The vendor pitch is seductive: deploy an AI customer service agent, reduce headcount by 70%, and watch your support costs plummet. The pitch is not entirely wrong. But it is dangerously incomplete.
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How We Built an AI Sales Agent That Books Meetings While Your Team Sleeps
- Larry Brooks
- Software, AI Automation
- 19 Mar, 2026
At 2:47 AM on a Tuesday, a VP of Operations at a mid-market SaaS company visited a client's website. She browsed three service pages. She downloaded a case study. She opened the pricing page twice.
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The Consulting Firm That Doubled Proposals Without Hiring a Single New Analyst
- Larry Brooks
- AI Automation, Software
- 14 Feb, 2026
A 15-person management consulting firm had a capacity problem. Their pipeline was healthy — more RFPs coming in than they could respond to. But every proposal required 15–20 hours of analyst time: re
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Your Onboarding Process Is Losing Clients. Here's Exactly Where and Why.
- Larry Brooks
- AI Automation, Software
- 24 Jan, 2026
You closed the deal. The contract is signed. The client is excited. And then your onboarding process slowly, quietly erodes every ounce of goodwill that your sales team built. This is not an exagger
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Why Your AI Chatbot Fails (And the 1 Fix That Makes It Convert)
- Larry Brooks
- Software, AI Automation
- 14 Jan, 2026
Your chatbot answers questions. Congratulations — so does Google. The reason most AI chatbots fail to convert visitors into leads is not a technical failure. It is a design failure. They are built to
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I Gave a Client's Sales Team AI-Powered CRM. They Almost Quit. Then This Happened.
- Larry Brooks
- Software, AI Automation
- 30 Dec, 2025
Three days after we deployed AI-powered CRM for a mid-sized consulting firm, the lead sales rep sent an email that started with: "This feels like Big Brother for salespeople." Two other reps had alre
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SaaS Churn Is a Data Problem Disguised as a Customer Problem
- Larry Brooks
- Data, Software
- 04 Nov, 2025
Your churn rate is not a customer satisfaction problem. It is a visibility problem. By the time a customer complains, cancels, or goes quiet, they have already made their decision. The signal that th
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